Benetton is all shades of fashion. The idea that turned the sweater into a fashionable wardrobe item and brought success to the family was born in 1965. Since the very first store opened in Belluno in 1966, the brand has spread across the country and beyond at lightning speed. The greatest merit of the founder of the brand, Luciano Benetton, was his understanding that the main ideas should be born in the company itself, and not be bought from the outside. The main activity of the company is its own clothing lines. Casual wear is sold under the brand name “United Colors of Benetton” United Colors of Benetton is a brand with a strong Italian character, unpredictable and temperamental.
Style, quality and color are the three pillars of the brand. Benetton jumpers are not just part of the wardrobe – they are part of the stories of the people who wore them. Benetton’s design team finds the best material to create unique new clothing lines for women, men and children. Benetton is the most comfortable, practical and fashionable clothing. Today the brand is represented in 120 countries of the world and occupies a leading position along with the giants of the fashion industry H&M and ZARA.
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