Dutch brand G-Star RAW is one of the leaders in the global denim market. Created in an era of change – in 1989, it earned its popularity thanks to its innovative approach to creating denim clothing. Constant experimentation with design, materials and finishes results in extraordinary collections. The presentation of the first collection called RAW became a notable event in the global fashion industry and immediately declared the brand as a brand that is constantly in search of innovative solutions. The word RAW in the brand name has a special place, it symbolizes the luxury of pristine, raw materials. The designers of the brand manage to combine the simplicity and laconicism of raw denim with the functionality of workwear and “wrap” it all in luxurious models in an urban style.
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